Top 5 Fashion Games Performance in Austria, Q2 2021

During the second quarter of 2021, the top 5 fashion games on a unified platform in Austria showcased varying performance trends in terms of downloads, revenue, and active users. This data, provided by Sensor Tower, offers a detailed look at how each game fared during this period.

Hair Challenge from Rollic Games saw a notable fluctuation in weekly downloads, starting strong with 22.8K downloads in late April and gradually decreasing to 6.1K by the end of June. The game's weekly revenue peaked at approximately $9 in the last week of May. Active users also showed a downward trend, peaking at 43.6K in early May and ending the quarter at around 29.3K.

Project Makeover from Magic Tavern, Inc. experienced a steady decline in weekly downloads from 6.4K in late March to around 4.5K by the end of June. Weekly revenue saw a gradual decrease, starting at $22.5K in late March and ending at approximately $16.3K by the end of June. The number of active users also declined, from 47.1K in early April to about 39.8K by the end of the quarter.

DIY Makeup by Crazy Labs showed a significant drop in weekly downloads, starting at 10.1K in mid-April and falling to 2.9K by the end of June. Active users followed a similar trend, peaking at 23.1K in mid-April and decreasing to around 11.4K by the end of June.

Body Race from Gismart, which was released in mid-May, saw an initial surge in weekly downloads, reaching 15K in the first week, but this number dropped to 1.9K by the end of June. Active users showed a similar pattern, starting at 22.7K in late May and decreasing to 7.8K by the end of the quarter.

Hair Dye! by Crazy Labs had a varied performance in weekly downloads, with a peak of 10.2K at the end of May and a decline to 3.4K by the end of June. Active users increased from 5.8K in early May to a high of 22.3K in early June, before dropping to around 11K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.